Eurocommercial shortlisted for the BLSC Marketing Awards

The Art for All project was a collaborative artwork project whereby BLSC (Belgian Luxembourg Council of Retail and Shopping Centers) invited its members to organise a collaborative artistic project aimed at the general public. The principle was that each participating shopping centre or retail park proposed an original idea for a work of art and involved as many local communities as possible.

The Woluwe Project combined art and sustainability:

Woluwe Shopping invited the public to drop off their old clothes in a sustainable and creative way. The fabrics were entrusted to “Les Petits Riens” (local NGO) which sorted them. Recoverable items were integrated into their recycling circuit. Unusable clothes were integrated into a large collaborative work of art developed by Woluwe Shopping. More than a ton of clothing was collected.

The artist François Coorens sketched the portraits of three prominent Brussels stars: Angèle, Stromae and Damso. The public enriched these portraits by attaching various pieces of fabric to them, according to a scheme defined by François Coorens. He gave his own final touch to the three portraits in three live painting sessions.

This sustainable clothing drive with a great creative impulse proved with very popular, bringing together many creative customers, shopkeepers and schools and producing very nice collaborative artwork as a result.

The award ceremony will take place on Thursday 13 October.