Be Engaged

Understanding the needs and interests of our customers and the communities in which they live, and responding to their changing retail behaviour is pivotal to our success. Research remains an integral part of our business and we use a variety of tools to collect data through desktop analysis, customer surveys and other touchpoints both in the shopping centres and online.

Our Group Green Lease policy serves as the cornerstone for collaboration between Eurocommercial and our tenants. We seek to exchange ESG ambitions with our tenants to continue to develop sustainable centres with a clear vision and transparency to our stakeholders.

At the end of 2022, seven of our centres have rolled out the Eurocommercial Retail Academy®, our sales and customer training programme which turned online during the pandemic. In 2023, we are planning to roll it out to an additional eight centres.

We identify and form partnerships with local associations to provide services and events which support our communities including recruitment events to help job seekers while many of our shopping centres provide flexible working facilities and meeting spaces to support local businesses. We actively support young entrepreneurship and encouraged new brands to develop their products in our centres. It is also important to acknowledge other age groups and the contribution they make to their communities as we engage positively with them all.

With the lifting of the final restrictions at the beginning of 2022, our shopping centres were at last able to organise and stage uplifting and entertaining events again. Our marketing teams worked relentlessly to put in place creative activities for customers and local communities including art projects and installations, drive-in cinemas, live music and theatre.

Our shopping centres continue to promote healthcare and well-being in their communities, and include dentists and doctor’s surgeries supported by physiotherapy and rehabilitation facilities. Our shopping centres partner with local and national associations to raise disease awareness while physical activities within the community are encouraged.

Our shopping centres provide education and activities throughout the year for our communities to engage in charitable events in partnership with many organisations (Red Cross, UNICEF, Restos du Coeur).